Meet Our Executive Team

Behind every treatment or procedure is a specially trained, highly experienced professional who’s dedicated to giving you the best care possible so that you can get back to life—quickly, safely, and confidently. They’re experts at what they do, and we’re proud to have them as part of our team.

About Us

Photo of Patricia J. Bowling
Patricia J. Bowling
Chief Executive Officer Texas Back Institute

 Trish Bowling has served as Chief Financial Officer for the Texas Back Institute since June 2005, was  appointed Chief Operating Officer (October 2008) and most recently appointed to Chief Executive Officer (January 2010). She came to Texas Back Institute with 20 years of experience in the healthcare industry. Trish graduated from Texas A&M University in 1985 and became a certified public accountant in 1987. Bowling started her career in the healthcare audit department of Ernst and Young LLP in 1985. She worked in Ernst and Young offices across Texas and California for over 12 years. Bowling’s work included auditing all types of healthcare organizations including large and small for-profit and not-for-profit hospital systems, physician practices of all sizes and companies serving the healthcare industry in both the private and public sectors. After leaving Ernst and Young in 1997, she spent over eight years working with a venture-capital-backed company providing management and leasing services to cardiology practices in Florida and Louisiana. Since joining Texas Back Institute in 2005, Bowling’s role has expanded to include oversight of the Texas Back Institute clinic operations.


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Michael Franz
CEO Emeritus & Chief Strategy Officer Texas Back Institute

Mike Franz joined Texas Back Institute as Chief Executive Officer in October of 2007 and brings a wealth of management experience to his position, having built and led successful teams for large corporations as well as start-up enterprises. Franz founded Murata Business Systems in 1982 and took the company from the 16th-ranked fax company in the United States to number one in only four years. After leaving Murata, he joined Sprint, where he created the wholesale business unit, growing it to $1.2 billion in 24 months. Franz then held a unique role as both President of Sprint Wholesale and Chief of Staff, Long Distance Division. During his final tenure with Sprint, he served as President of Sprint Business, where he was responsible for a $6 billion, 8,000-person organization that provided voice and data communication products and services to all of Sprint’s business and government customers. After leaving Sprint, Franz served as Chairman and CEO to several companies in the Internet and software industries and was also a partner in a successful merchant banking effort in China. He received his BA and MBA from Santa Clara University in California.

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Cheryl Zapata
Chief Developement Officer Texas Back Institute

Cheryl Zapata had been working with Texas Back Institute for 17 years as a consultant and in 2008 came on as Director of Communications. Zapata was appointed Chief Development Officer in January 2010.  She comes to the Texas Back Institute with a wealth of knowledge and expertise in many aspects of business.  Zapata began her career working as a legal assistant in a law firm, in which she worked for several medical providers.  She has founded many businesses over the years, including The AMRAS Corporation, which serves as medical records custodian for over 285 clinics and hospitals.  Zapata has trained hundreds of attorneys and medical practices on the HIPAA laws, including Privacy and Security, sales and marketing of a medical practice and other medical management topics. Her role has expanded tremendously since 2008 and she now oversees all Texas Back Institute’s marketing, IT, EMR and business development. In Zapata’s personal life she enjoys giving back.  She is involved in ministry, several non-profit companies and charities.

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6020 W. Parker Road, Suite 200
Plano, TX
75093 United States
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